About Oriflame

Oriflame History

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some €1.5 billion.

Oriflame offers the leading business opportunity for people who want to start making money from  day one and work towards fulfilling their personal dreams and ambitions through its unique business concept – Make Money Today and Fulfil Your Dreams Tomorrow™.

Respect for people and nature underlie the company’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

Beauty: The Swedish Way

Nature has been the defining inspiration for Oriflame for more than 40 years since it’s foundation in Sweden; where the spectacular, unspoilt beauty of Swedish nature is a distinctive hallmark of our cosmetics.

With more than 40 years experience, over 100 scientists and state of the art R&D facilities, you can see why at Oriflame we have the experience and expertise to be so progressive.We’re constantly searching for better solutions and technologies in order to create innovative products that are consistently on-trend and meeting Consumer needs.

The research process starts with identifying “consumer insights”, meaning we need to gain a deep understanding of our target consumer’s attitudes and beliefs in order to create products that can change behaviour. Therefore, we are constantly analysing the latest beauty and cosmetic trends and communicating directly with consumers through our advanced market research techniques.

An Oriflame product’s life begins at our Skin Research Institute, where sophisticated science is used to create unique and sometimes patented technologies that give us the leading edge on our competitors. These new technologies are then passed on to the scientists in our Product Development Centre in Dublin, whose role it is to create a cosmetic formula that fits within an existing Oriflame brand or has the potential to start a new one, bring it to manufacture and enable its sales. Most importantly though their role is to create a product that you will love and enjoy using.

At Oriderm, our in house testing facility, high tech equipment is used to measure the performance of the products directly on the skin of volunteers.This allows us to see real results on real skin and provides you with the confidence what the claims you read in the catalogue really are true. Using the best of science is obviously extremely important to the creation of our products, but we also strive to apply the highest quality and ethical standards to everything we do – that’s our Swedish nature for you!

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